Brand
Standards

In today's hospitality environment, a clean, well-maintained room is no longer enough to stay atop the market. While the basics will always remain important, the differentiation of a hotel experience is what your guests will remember and keep them coming back. According to Chekitan Dev, the Singapore Tourism Distinguished Professor at Cornell University’s Nolan School of Hotel Administration, "​​engaging with emotion is the next frontier in hospitality branding."

​

After we complete an on-site assessment of the property, we'll craft a robust set of brand and operating standards that not only deliver the essentional needs of any guest, but also capture their hearts and minds and turn them into devoted, repeat guests.

​

A few examples of tapping into your guests emotional psyche include:

• Establishing a signature scent for your property

• Adding background music to your common areas

• Installing artwork that captures a sense of place

• Turning otherwise "dead-zones" into co-working space

​